Here’s an overview of five of the most prominent celebrity cannabis brands making waves in the market:
1. Monogram by Jay-Z
Founded by rap mogul and entrepreneur Jay-Z, Monogram is a high-end cannabis brand launched in partnership with Caliva, a California-based cannabis company. Monogram focuses on delivering luxury cannabis experiences with curated strains, hand-rolled cigars, and pre-rolls. Jay-Z emphasizes a meticulous production process, ensuring top-tier quality in each product, with strains grown in small batches. Monogram aims to elevate cannabis culture by blending artistry and premium cannabis offerings.
2. Leafs by Snoop by Snoop Dogg
Snoop Dogg, a long-time advocate for cannabis, launched Leafs by Snoop in 2015. As one of the first celebrity cannabis brands, it offers a wide variety of products, including flower, edibles, and concentrates. Known for its vibrant packaging and premium quality, Leafs by Snoop reflects Snoop’s laid-back lifestyle, with strains carefully selected to cater to both recreational and medicinal users. The brand’s edibles, such as chocolate bars and gummies, are especially popular.
3. Houseplant by Seth Rogen
Comedian and actor Seth Rogen, known for his love of cannabis, co-founded Houseplant in 2019 with his long-time collaborator Evan Goldberg. Houseplant combines Rogen’s passion for cannabis with design, offering both cannabis products and stylish home goods for cannabis enthusiasts. The brand features curated flower strains, pre-rolls, and innovative packaging. Houseplant is known for its focus on quality and elevating the cannabis consumption experience through thoughtful product design.
4. Willie’s Reserve by Willie Nelson
Country music legend Willie Nelson, a longtime cannabis advocate, launched Willie’s Reserve to share his passion for the plant. The brand emphasizes sustainability and supports independent farmers, ensuring that the products meet high environmental and ethical standards. Willie’s Reserve offers a range of flower, pre-rolls, and vape cartridges, focusing on providing a classic cannabis experience. Nelson’s brand resonates with those seeking high-quality, responsibly grown cannabis.
5. Khalifa Kush by Wiz Khalifa
Rapper Wiz Khalifa’s Khalifa Kush is a popular strain in the cannabis community. Launched in 2016, it initially started as a personal strain for Khalifa’s use but later became available to the public due to high demand. Khalifa Kush offers potent, high-THC strains known for their energetic and uplifting effects, catering to seasoned cannabis users. The brand continues to expand its product offerings, with pre-rolls, concentrates, and vapes now available.
These celebrity cannabis brands have successfully leveraged their founders’ star power and passion for the plant to create distinctive, high-quality products. Whether you’re seeking luxury experiences, classic strains, or unique designs, these brands have something for every type of cannabis consumer.